welcome to
artworking.co.nz

We are a team of creative artworkers with decades of experience in transforming creative ideas into print or digital artworks for the advertising, marketing and packaging industries.

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whats artworking?

Artworking is the essential process that ensures designs are meticulously prepared for printing or digital distribution. It acts as a bridge between creative concepts and technical execution, refining designs to meet exacting production standards. Artworkers manage tasks such as color correction and typography adjustments, effectively preventing costly errors during large print runs. In essence, artworking guarantees designs are technically precise and cost-effective, bypassing high creative fees typically associated with designers.

what we do

Perhaps your current designer lacks expertise in preparing files for print, or maybe you need to update existing artwork or add additional SKUs to products already in the market — we’re here to assist. Whatever your situation, count on us to handle it.Our role is to take your creative work and ensure it’s technically optimized for any medium, whether it's print or online. We meticulously manage details such as color accuracy, typography adjustments, and layout refinements to ensure your design shines in print or digital display. This way, you can sidestep premium creative fees while ensuring your files are production-ready. Think of us as the final polish that ensures everything is flawless and ready, allowing you to focus on your business and creative visions without the technical worries.

We're not graphic designers

While our team excels at ensuring your designs are error-free and ready for production, it’s important to clarify that we aren’t the creators of the original design concepts. Designers are the creative masterminds behind the visual elements of your project, from colors and fonts to imagery. Our role begins after the creative phase is complete. We take those designs and meticulously prepare them for production.Our focus is on the practical aspects — fine-tuning details such as color consistency, text placement, and file formats to ensure your designs are ready to go without a hitch. This way, you can rest assured that the technical aspects are covered, and your final product will look exceptional, whether in print or online. While we aren’t the designers, we’re the experts who ensure your designs translate seamlessly into the real world.

design vs artworking

Design and artworking are complementary components of the creative process, and our role is to seamlessly integrate them. Design involves crafting the visual elements that convey your message and captivate your audience — it’s where colors, fonts, and layouts come to life. Artworking, on the other hand, ensures these designs are meticulously prepared for production or digital use.Our responsibility is to take your designs and transform them into production-ready assets by managing all technical intricacies. This includes tasks like color adjustments, text alignment fixes, and ensuring files are formatted correctly for printing or digital platforms. By handling these details, we mitigate potential issues during production, ensuring your final product maintains the creative integrity you envisioned. We ensure your creative vision remains intact and ready for any production demands you may have.

clients

With over 30 years of experience, we’ve proudly partnered with both large corporations and small businesses alike. Our expertise spans diverse industries and global markets, ensuring designs that resonate universally. Whether navigating different time zones or adhering to specific regional requirements, we adeptly manage international projects to deliver technically flawless and culturally relevant designs.

Could your business benefit from standing alongside these brands? Trust us to prepare your projects for success, whether locally or on a global scale. With our proven track record, your designs are in capable hands, ready to impress audiences worldwide.

contact us

Please feel free to send us an e-mail to discuss your requirements or to organise a Teams/Zoom call.

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